With each passing day, skincare seems to be taking on different forms. A few years ago, generic skincare products were the way to go; but recently, personalized skin care seems to be taking over the beauty market. Skincare product manufacturers now factor in age, diet, location, and lifestyle into skincare ingredients for their customers.
As an example of personalized skincare, brands like Skinmade use AI to observe your skin’s specific needs and then create products using ingredients that meet your skin’s needs. All you need to do is: book a skin test session, and your unique skincare product will be formulated from the results and sent to you in one week.
So, why is personalized skincare the new black in the beauty industry?
People are Getting More Informed
Social media and the internet have become a hub of information. By simply surfing a few pages on the internet, people can readily gather reliable information about their looks and bodily needs. Beauty standards are now on the rise because people are constantly getting more aware of their cosmetic needs. Gone are the times when beauty solutions were preferred all-round. Skincare product patronage is now gravitating towards individual skin needs and differences.
The Coronavirus pandemic undoubtedly aggravated an increase in skin awareness. The lockdown experienced in several countries of the world prompted this awareness as more people worked from home and had all the time to look at themselves. People got to notice the formerly overlooked things when they had to leave home for work and were too busy to spend time in front of a mirror. The rise in the use of video calls for virtual meetings also saw that people noticed the uniqueness of their features more than before. Hence, the demand for beauty products is further inclining towards individualism. This was also known as “Zoom Face”. You can read more about it here.
Change in User Preferences
People are different, so are their skincare needs. It is impossible to have two people, born of the same parents and living under similar conditions, with the same skin type. As a result, skincare demands differ for each person.
Also, millennials (and obviously the Gen Z) now perceive skincare as another route for self-expression. Hence, they’re out for products that resonate with their nature, lifestyle, and ethics. This change in skincare preferences has also contributed to the inclination of skincare towards personalization.
The Need for Diversification
Beauty brands have realized that one size no longer fits all when it comes to skincare. For a long time, the skin needs of many consumers have been neglected. Consumers’ race, age, and unique conditions have not been put into beauty products consideration, and this has undoubtedly affected the growth of many brands in the skincare niche. Currently, beauty brands seek better ways to diversify and include the categories of consumers they once overlooked in their skincare products.
The Digital Age
A significant portion of commercial skincare activities takes place online. Hence, it makes for an excellent platform to gather relevant information about each buyer’s skincare needs during purchase. Most brands use personalized online quizzes and surveys to learn about a customer’s preferences and unique skincare needs. The outcomes are then used to either formulate or recommend a product for the user.
Setting a Standard
There’s a certain standard that people expect within the skincare industry. Many are tired and fed up and trying countless off the shelf products only to be let down by the results after spending their hard earned money. Personalised skincare eliminates this completely by giving instant results straight away. No more trial and error. It’s now a stand that has become a normality.
Start Your Journey Today
If the above sounds like you and something you can relate to then it might be worth looking into personalised skincare products more seriously. Here at Akina, Skinmade has become a very popular go to product for many of Ireland’s leading beauty influencers.